Click here to take me to instagram

Official Rules

No purchase necessary

Open to legal residents of the 50 U.S. & D.C., 18 or older. Employees of essence cosmetics, Cosnova, Inc. (“Sponsor”), its parent, subsidiaries, affiliates & advertising & promotion agencies (collectively with Instagram, LLC, “Released Parties”) & members of their immediate family (spouse, parent, children, siblings & their respective spouses, regardless of where they reside) & persons living in the same household, whether or not related, are not eligible. Void where prohibited. Subject to all applicable federal, state & local laws.

How to enter

Between 5:00 p.m. Eastern Time (“ET”) on September 7, 2016 and 5:00 p.m. ET on September 9, 2015, visit the Essence profile page on Instagram, find the post about the sweepstakes and follow the directions to answer the question and post your response in the comments (including tagging a friend) to receive one (1) entry into the drawing. All entries must be received by 5:00 p.m. ET on September 9, 2016 to be eligible. Entries generated by script, macro or other automated means or by any means which subvert the entry process are void. Limit one (1) entry per person/Instagram account. Multiple entries will be void. Entries become the sole property of Sponsor. If you do not have an Instagram account, establishing an account is free. All Instagram terms apply (as applicable). Your Instagram account must be set to “public” in order for your entry to be eligible. You can return the applicable account to “private” any time after the winners have been announced.

Entry Requirements
  • Entry must be in keeping with Sponsor’s image & not be offensive or inappropriate, as determined by Sponsor in its sole discretion.
  • Entry must not defame or violate or infringe upon the rights of any person or entity.
  • Sponsor reserves the right to disqualify any entry and remove any post that it determines, in its sole discretion, is not in compliance with these Official Rules.
Winner determination

Potential winner will be selected in a random drawing on or about September 9, 2016 from among all eligible entries received. Odds of winning depend on the number of eligible entries received.

Winner notification

Potential winner will be notified via a comment on his/her winning post or direct message & he/she will have 2 hours from notification to respond to Sponsor. The failure to respond to such notification or the potential winner’s noncompliance with these Official Rules may result in disqualification, & at Sponsor’s sole discretion, prize may be awarded to an alternate winner.

(2)Two GenBeauty NYC Tickets

Two (2) tickets to attend GenBeauty, scheduled to take place in New York City October 3-4, 2015 (Approximate Retail Value: $150 each). TRAVEL AND ACCOMMODATIONS ARE NOT INCLUDED AS PART OF THE PRIZE. Total ARV of all prizes: $300. Guest of winner must be 18 years of age or older. Tickets are subject to terms and conditions specified thereon. Winner and guest must comply with all venue and show rules and regulations. Failure to do so may result in forfeiture of prize. Prize is non-assignable and nontransferable and cannot be redeemed for cash. Prize is awarded “as is” with no warranty or guarantee, either express or implied. Winner is responsible for all federal, state & local taxes as well as any costs and expenses associated with prize acceptance and use not specified herein as being provided, including without limitation, transportation to NYC and accommodations, meals and gratuities. Winner may not substitute a prize, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. All prize details are at Sponsor’s sole discretion.

Grant of rights

By submitting an entry, each entrant grants to Sponsor and its licensees, successors and assigns an irrevocable, perpetual, unlimited, royalty-free, fully paid-up license to reproduce, distribute, display, exhibit, exploit, perform, edit, create derivatives of, & otherwise use the entry & all elements of such entry, together with any other material, and the name, user name, city & state of residence, voice, image and/or likeness of entrant (including, but not limited to, applicable profile photo), in any & all media now known or hereafter devised, in any manner, in whole or in part, worldwide, without compensation or notification to, or permission from, entrant or any third party, for any purpose whatsoever, including without limitation, for purposes of advertising or trade.

General conditions

By participating, each entrant agrees: (a) to abide by these Official Rules & decisions of Sponsor & judges, which shall be final & binding in all respects relating to this Sweepstakes; and (b) to release, discharge & hold harmless Released Parties from any & all injuries, liability, losses & damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Sweepstakes or the acceptance or use of the prize.  Released Parties are not responsible for (i) lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled entries or comments or messages; (ii) lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications; (iii) failed computer, satellite, telephone or cable transmissions, lines, or technical failure; (iv) jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; (v) other errors or difficulties of any kind, whether human, mechanical, electronic, computer, network, typographical, printing or otherwise, relating to or in connection with the sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the sweepstakes, the processing of entries, the announcement of the prize or in any sweepstakes-related materials; (vi) any incorrect or inaccurate information, whether caused by users, tampering, hacking, or by any equipment or programming associated with or utilized in the sweepstakes; or (vii) injury or damage to any person's computer related to or resulting from participating in this sweepstakes. Persons who tamper with or abuse any aspect of the sweepstakes or the Essence profile page on Instagram, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified & all associated entries will be void. Should any portion of the sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the sweepstakes & if terminated, at its discretion, select winner at random from all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair & appropriate by Sponsor. Information submitted in connection with this sweepstakes will be used in accordance with Sponsor’s Privacy Policy, available at

Winners’s names

The name of the winner will be posted on the Essence page on Instagram following the end of the sweepstakes.


Cosnova, Inc., 55 Fifth Avenue, New York, NY 10003.

This sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram. You understand that you are providing your information to Sponsor & not to Facebook or Instagram.