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Official Rules

No purchase necessary

The Essence Megahaul Guessing Game (“Game”) is open to legal residents of fifty (50) United States and District of Columbia, 18 or older. Employees of Cosnova, Inc. (“Sponsor”), its parent, subsidiaries, affiliates and advertising and promotion agencies, and members of their immediate family (spouse, parent, children, siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, are not eligible. Void where prohibited. Game is subject to all applicable federal, state and local laws.

Game Period

The Game will take place on from 11 a.m. Eastern Time (“ET”) through 3:00 p.m. ET on September 17, 2016 and from 11 a.m. Eastern Time (“ET”) through 2:00 p.m. ET on September 18, 2016 (each, a “Game Period”).

How to enter

If you have not already done so, follow Essence Makeup on Snapchat, then during one of the Game Periods, either (i) visit the Essence Makeup Booth at GenBeauty, taking place [where?], to check out the candy wall or (ii) find the photo of the candy wall posted on Snapchat by Essence Makeup at the beginning of the applicable Game Period. Once you have reviewed the candy wall, either in-person or via the photo, Snap your guess for the number of pieces of candy used to make the wall to Essence Makeup. Entries must be received by the end of the applicable Game Period to be eligible. Limit one (1) entry per person per Game Period; however, someone can only win one (1) prize for the entire Game. Only the first entry received in any Game Period will be considered. If you do not have a Snapchat account, establishing an account is free. All Snapchat and/or Instagram terms apply. Entries generated by script, macro or other automated means or by any means which subvert the entry process are void. Entries become the sole property of Sponsor.

Entry Requirements
  • Entry must be in keeping with Sponsor’s image & not be offensive or inappropriate, as determined by Sponsor in its sole discretion.
  • Entry must not defame or violate or infringe upon the rights of any person or entity.
  • Sponsor reserves the right to disqualify any entry and remove any post that it determines, in its sole discretion, is not in compliance with these Official Rules.
Winner determination

The first four (4) eligible individuals to submit a correct guess during the applicable Game Period, as determined by Sponsor in its sole discretion, will be deemed potential Grand Prize winners. Any individual who submits a correct guess after the first four (4) correct guesses are received during the Game Period will be deemed potential First Prize winners. Odds of winning depend on the number of eligible entries received for the applicable Game Period. If a potential winner is at least 18 but still considered a minor in his/her jurisdiction of residence, prize may be awarded in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winner(s) set forth herein.

Winner notification

Potential winners will be notified via a comment on his/her winning post or direct message (as applicable) within forty-eight (48) hours after the end of the second Game Period and he/she will have 24 hours from notification to respond to Sponsor. The failure to respond to such notification, the return of a prize or prize notification as undeliverable or a potential winner’s noncompliance with these Official Rules may result in disqualification. Sponsor reserves the right to not award all prizes if, in its sole discretion, it does not receive a sufficient number of correct guesses. If Sponsor receives no correct guesses, Sponsor reserves the right to not award any prizes or to award one or more of the prizes in a manner deemed fair and appropriate by Sponsor.

(1) Megahaul Bag

Grand Prize (4): Each Grand Prize winner, if any, will receive a megahaul bag which will include select essence products valued at up to $200. Approximate Retail Value (“ARV”): US$XX each. Exact contents of megahaul bag will be determined by Sponsor. FIRST PRIZE: Each First Prize winner, if any, will receive essence products valued at between $10-15. Exact products will be determined by Sponsor. Total value of all prizes awarded for each Game Period will depend on the number of correct guesses received. Prizes are non-assignable and nontransferable and cannot be redeemed for cash. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. Winners are responsible for all federal, state and local taxes as well as any costs and expenses associated with prize acceptance and use not specified herein as being provided. Winners may not substitute a prize, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. All prize details are at Sponsor’s sole discretion. Limit one (1) prize per person for the entire Game.

Publicity Grant

By playing and claiming prize, each winner (except where prohibited) consents to the use by Sponsor and its designees of his/her name, username, state of residence, photo (including, without limitation, profile photo) and/or other likeness and prize information for advertising and promotional purposes, in any manner, in any and all media now or hereafter devised, in any manner, worldwide in perpetuity, without notice or compensation or permission.

General conditions

By participating, each entrant agrees: (a) to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects; and (b) to release, discharge and hold harmless Sponsor, Snapchat, Inc. and their respective parents, subsidiaries, affiliates and advertising and promotion agencies (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Game or the acceptance or use of a prize.  Released Parties are not responsible for (i) lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled entries, Snaps, comments or messages; (ii) lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications; (iii) failed computer, satellite, telephone or cable transmissions, lines, or technical failure; (iv) jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; (v) other errors or difficulties of any kind, whether human, mechanical, electronic, computer, network, typographical, printing or otherwise, relating to or in connection with the Game, including, without limitation, errors or difficulties which may occur in connection with the administration of the Game, the processing of entries, the announcement of the prizes or in any Game-related materials; (vi) any incorrect or inaccurate information, whether caused by users, tampering, hacking, or by any equipment or programming associated with or utilized in the Game; or (vii) injury or damage to any person's computer related to or resulting from participating in this Game. Persons who tamper with or abuse any aspect of the Game or any Essence social media account, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Should any portion of the Game be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Game and if terminated, at its discretion, determine the winner(s) for the Game Period at issue from all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Information submitted in connection with this Game will be used in accordance with Sponsor’s Privacy Policy, available at

Winners’s names

The list of winners can be obtained after September 20, 2016 by sending an email to, for receipt by no later than October 20, 2016.


Cosnova, Inc., 55 Fifth Avenue, New York, NY 10003.

This Game is in no way sponsored, endorsed or administered by, or associated with, Snapchat. You understand that you are providing your information to Sponsor and not to Snapchat.