{"title":"mascara","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLash Goals? Achieved! Find Your Perfect Mascara Match Here\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour lashes deserve the spotlight, babe! Whether you’re dreaming of \u003c\/span\u003e\u003ca href=\"https:\/\/essencemakeup.com\/collections\/mascara\/products\/lash-like-a-boss-instant-volume-length-mascara-ultra-black\"\u003e\u003cspan\u003esky-high volume\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/essencemakeup.com\/collections\/mascara\/products\/lash-princess-false-lash-mascara\"\u003e\u003cspan\u003efluttery length\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, or that “just woke up like this” natural glam, we’ve got the mascara magic to make it happen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur mascara collection has everything you need to level up your lash game. Think mega volume for those nights out, dreamy length for when you’re feeling extra, and waterproof formulas that’ll stick with you through gym sweats, tear-jerking movies, or rainy-day strolls. No more clumps, smudges, or flakes—just long-lasting, fabulous lashes that can take on anything!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy Essence Mascara?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe get it, mascara is \u003c\/span\u003e\u003cspan\u003elife\u003c\/span\u003e\u003cspan\u003e, and you don’t want to settle for less. That’s why all our mascaras are cruelty-free (because lashes should flutter, not fur!), budget-friendly (so you can collect 'em all!), and packed with serious lash-lifting power. Ready to make your eyes pop? Whether you're after sky-high, fluffy lashes or a subtle, everyday vibe, there’s a perfect match waiting for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSo, what’s your lash mood today? Are you feeling bold and dramatic? Or maybe soft and natural? Whatever your vibe, we’ve got the perfect mascara to make your lashes look next-level fabulous. The best part? No more raccoon eyes or dreaded clumps—just fluttery, flawless lashes all day (or night) long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGrab your fave, swipe on some mascara magic, and get ready to bat those lashes like a pro. Shop now and let the lash drama begin!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"lash-brow-gel-mascara","title":"lash \u0026 brow gel mascara","description":"\u003cp\u003ewave goodbye to unruly eyebrows! the lash \u0026amp; brow gel mascara cares not only for eyebrows but for eyelashes too and gives both the perfect finish and shape\u003c\/p\u003e","brand":"essence cosmetics","offers":[{"title":"clear \/ cruelty-free, vegan, oil-free, paraben-free","offer_id":15702243246146,"sku":"5271180001","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/Lash_Brow_Gel_open.png?v=1581113065"},{"product_id":"lash-princess-false-lash-mascara","title":"lash princess false lash mascara","description":"\u003cp\u003e\u003cstrong\u003eRefinery29 MVP Award Winner for 2023!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMake every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNO FALSIES NEEDED!\u003c\/strong\u003e Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDRAMATIC VOLUME:\u003c\/strong\u003e the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLASTS ALL DAY:\u003c\/strong\u003e go about your day free from flaking \u0026amp; fading! This mascara does not flake, fade, or wear, making it a perfect all-day, long-lasting mascara.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCRUELTY-FREE:\u003c\/strong\u003e essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"essence cosmetics","offers":[{"title":"black \/ cruelty-free, gluten-free, paraben-free, oil-free","offer_id":15702243278914,"sku":"7516020500","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/Lash_Prince_False_Lash_Mascara_Open.png?v=1569287284"},{"product_id":"lash-princess-volume-mascara","title":"lash princess volume mascara","description":"Make every day feel like a fairytale with essence Lash Princess Volume Mascara. Featuring an innovative cobra-brush, this mascara is designed to give you extremely thick lashes with ease. The unique shape of the brush captures every single lash, providing maximum coverage in a deep black shade. This mascara will give your lashes an intense look with stunning volume and fantastic curl – all in one easy step!","brand":"essence cosmetics","offers":[{"title":"black \/ vegan, cruelty-free, oil-free","offer_id":15702243311682,"sku":"7501240001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/Lash_Princess_Volume_Open.png?v=1620946726"},{"product_id":"make-me-brow-eyebrow-gel-mascara","title":"make me brow eyebrow gel mascara","description":"\u003cp\u003eJust a few swipes of essence Make Me Brow Eyebrow Gel Mascara is all you need to achieve fluffy, instantly groomed brows! The tinted gel formula contains tiny fibers that fill in gaps to create more full, defined and sculpted brows without residue. The perfectly sized fiber brush shapes and tames to brow perfection, achieving a fluffy, natural brow look for all day wear!\u003c\/p\u003e","brand":"essence cosmetics","offers":[{"title":"blondy brows 01 \/ vegan, cruelty-free, paraben-free, oil-free","offer_id":15702245507138,"sku":"7528410001","price":3.99,"currency_code":"USD","in_stock":true},{"title":"browny brows 02 \/ vegan, cruelty-free, paraben-free, oil-free","offer_id":15702245539906,"sku":"7528420001","price":3.99,"currency_code":"USD","in_stock":true},{"title":"ashy brows 04 \/ vegan, cruelty-free, paraben-free, oil-free","offer_id":32229217632322,"sku":"9255440001","price":3.99,"currency_code":"USD","in_stock":true},{"title":"chocolaty brows 05 \/ vegan, cruelty-free, paraben-free, oil-free","offer_id":32229218844738,"sku":"9255450001","price":3.99,"currency_code":"USD","in_stock":true},{"title":"ebony brows 06 \/ vegan, cruelty-free, paraben-free, oil-free","offer_id":40163356508226,"sku":"9371830001","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/Make_Be_Brow_Eyebrow_Gel_Open_01.png?v=1605048381"},{"product_id":"lash-princess-sculpted-volume-mascara","title":"lash princess sculpted volume mascara","description":"\u003cp\u003eMake every day feel like a fairytale with essence Lash Princess Sculpted Volume Mascara. The unique tapered brush makes it easy to create your dream lash look, from dramatic lash volume to perfectly fanned-out lashes. With every swipe, the black formula effortlessly sculpts and separates each lash for a flawless finish. Whether you're going for a bold and daring lash look or a subtle and sophisticated one, Lash Princess Sculpted Volume Mascara has got you covered.\u003c\/p\u003e","brand":"essence cosmetics","offers":[{"title":"black \/ cruelty-free, vegan, gluten-free, most-loved","offer_id":15702245769282,"sku":"2221610001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/Lash_Princes_Sculpted_Volume_Open_01.png?v=1581112747"},{"product_id":"i-love-extreme-volume-mascara-waterproof","title":"i love extreme volume mascara waterproof","description":"\u003cp\u003eextreme volume in waterproof! the large fiber brush coats every lash for splash-proof volume. opthalmologically tested.\u003c\/p\u003e","brand":"essence cosmetics","offers":[{"title":"01|black \/ cruelty-free, paraben-free, waterproof, fragrance-free, vegan","offer_id":15702246522946,"sku":"7543210001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/i_love_extreme_volume_open_WP.png?v=1581112446"},{"product_id":"i-love-extreme-volume-mascara-1","title":"i love extreme volume mascara","description":"\u003cp\u003eFor all fans of one stroke volume, this mascara will hit the spot! The large fiber brush quickly adds incredible volume to each lash. Ophthalmologically tested.\u003c\/p\u003e","brand":"essence cosmetics","offers":[{"title":"01|black \/ cruelty-free, vegan, paraben-free, fragrance-free","offer_id":15702246555714,"sku":"8487510001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/I_love_Extreme_Volume_Open_02.png?v=1581112413"},{"product_id":"i-love-extreme-crazy-volume-mascara","title":"i love extreme crazy volume mascara","description":"\u003cp\u003eExtreme volume just got crazy! The sister to i love extreme mascara, this crazy volume mascara with a unique elastomer brush provides intense, defined volume! Opthalmologically tested.\u003c\/p\u003e","brand":"essence cosmetics","offers":[{"title":"01|black \/ cruelty-free, paraben-free, most loved, fragrance-free, vegan","offer_id":15702246621250,"sku":"7739080100","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/I_love_Extreme_Crazy_Volume_Open_01.png?v=1620944826"},{"product_id":"volume-booster-lash-primer","title":"volume booster lash primer","description":"\u003cp\u003eboost your volume! the essence volume booster lash primer instantly increases the volume of any mascara. infused with acai oil and mango butter for nurtured lashes. apply the primer before your mascara for a bump to your volume!\u003c\/p\u003e","brand":"essence cosmetics","offers":[{"title":"01|white \/ vegan, paraben-free, cruelty-free","offer_id":15702247047234,"sku":"9005670001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/volume_booster_lash_primer_open.png?v=1581112129"},{"product_id":"lash-princess-false-lash-effect-mascara-waterproof","title":"lash princess false lash effect mascara waterproof","description":"Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara Waterproof. This mascara is perfect for the go-getters who are always on the move. Whether you're taking a dip in the pool or working up a sweat, this waterproof formula ensures your lashes never have to worry about smudging or flaking! The iconic conical-shaped fiber brush is specially designed to provide length, volume, and the perfect false lash effect!","brand":"essence makeup","offers":[{"title":"black \/ vegan, cruelty-free, waterproof, paraben-free","offer_id":15714492022850,"sku":"9207240100","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/Lash_Princess_Waterproof_open.png?v=1560353895"},{"product_id":"volume-stylist-18hr-lash-extension-mascara","title":"Volume Stylist 18h Lash Extension Mascara","description":"we all need a stylist every now and then! this mascara's got longlasting volume and incredible curl for 18 hours! the innovative fiber paddle brush reaches every lash to lengthen and define.","brand":"essence cosmetics","offers":[{"title":"black \/ cruelty-free, longlasting, paraben-free, oil-free, fragrance-free, vegan","offer_id":16415615746114,"sku":"2221600001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/files\/4251232221602_1.png?v=1781803948"},{"product_id":"what-the-fake-volumizing-lengthening-mascara","title":"what the fake! volumizing \u0026 lengthening mascara","description":"\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":15297,\"3\":{\"1\":0},\"9\":1,\"10\":2,\"11\":4,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri, sans-serif\",\"16\":11}' data-sheets-value='{\"1\":2,\"2\":\"essence What The Fake! Volumizing \u0026amp; Lengthening Mascara – the ultimate secret to achieving stunning lashes in an instant. The special nylon fibers provide breathtaking length and volume, giving your lashes an irresistibly thicker look. Plus, the almond-shaped fiber wand ensures that every lash is reached in just two strokes, making application a breeze. Get ready for an instant, color-intense result that will leave everyone in awe of your lashes!\"}'\u003eWhat The Fake! Volumizing \u0026amp; Lengthening Mascara – the ultimate secret to achieving stunning lashes in an instant. The special nylon fibers provide breathtaking length and volume, giving your lashes an irresistibly thicker look. Plus, the almond-shaped fiber wand ensures that every lash is reached in just two strokes, making application a breeze. Get ready for an instant, color-intense result that will leave everyone in awe of your lashes!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"essence cosmetics","offers":[{"title":"01|black \/ paraben-free, cruelty-free, fragrance free, vegan","offer_id":31006066442306,"sku":"9228240001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/files\/Untitleddesign.png?v=1742926223"},{"product_id":"bye-bye-panda-eyes-smudge-proof-volumizing-and-defining-mascara","title":"bye bye panda eyes! smudge-proof volumizing and defining mascara","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eRefinery29 Beauty Innovator Under $25 Award Winner 2020!\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003esay bye bye to those panda eyes and hello to clean volume and defined lashes! this mascara is made to last all day without smudging or clumping with our tubular formula. plus its easy to remove with just warm water. vegan. paraben free. oil free. perfume free. alcohol free. \u003c\/p\u003e","brand":"essence makeup","offers":[{"title":"01|black \/ vegan, cruelty-free, paraben-free, award-winner, oil-free","offer_id":32155480522818,"sku":"9246080100","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/9246080001_essencebyepandaeyes_vol.def.masc.01_Image_FrontViewFullOpen.png?v=1743723561"},{"product_id":"lash-princess-curl-mascara","title":"lash princess curl mascara","description":"\u003cspan\u003eMake every day feel like a fairytale with essence Lash Princess Curl \u0026amp; Volume Mascara. The peanut-shaped fiber brush is a game-changer, providing extra texture to those hard-to-reach lashes leaving you with the perfect curl and breathtaking volume. Plus, the nourishing blend of jojoba, sunflower, and almond oil provides much-needed moisture to your lashes. You'll love the way this mascara enhances your eyes and makes you feel like a true beauty princess!\u003c\/span\u003e","brand":"essence makeup","offers":[{"title":"black \/ vegan, cruelty-free, paraben-free","offer_id":39353909248066,"sku":"9327020001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/4059729327024_Open_2.png?v=1625085759"},{"product_id":"double-trouble-mascara-extra-black","title":"DOUBLE TROUBLE MASCARA","description":"\u003cp\u003eDouble the volume, double the trouble! essence DOUBLE TROUBLE MASCARA is bold, daring, and has a double-sided brush for a lash look that’s got it all. 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The specially formulated mascara contains hyaluronic acid and panthenol to nourish and protect your lashes while giving lashes the volume you crave. The soft fiber bristles on the wand ensure buildable volume that won't clump or flake. Say goodbye to lackluster lashes and hello to stunning volume with Another Volume Mascara...Just Better!\u003cbr\u003e","brand":"essence makeup","offers":[{"title":"Black \/ vegan, oil-free, paraben-free, cruelty free","offer_id":39769516146754,"sku":"9360110001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/files\/4059729360113_Image_FrontViewFullOpen.png?v=1697131291"},{"product_id":"i-love-extreme-crazy-volume-waterproof-mascara","title":"I Love Extreme Crazy Volume Waterproof Mascara","description":"Calling all mermaids! The I Love Extreme Crazy Volume Waterproof Mascara is for you! The deep black, waterproof formula coats every single lash with just one stroke. The popular, extra-large crazy-elastomer brush gives the lashes crazy volume and waterproof hold. Whether you find yourself at the beach, in the pool, or sweaty from an epic workout, this mascara has got your back!\u003cbr data-mce-fragment=\"1\"\u003e","brand":"essence makeup","offers":[{"title":"black waterproof \/ vegan, paraben-free, cruelty-free","offer_id":40161143652418,"sku":"9381250001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/products\/4059729381255.png?v=1686067087"},{"product_id":"lash-princess-mascara-primer-extra-length-volume","title":"Lash Princess Mascara Primer Extra Length \u0026 Volume","description":"\u003cp data-mce-fragment=\"1\"\u003eCreate a mesmerizing lash foundation with essence Lash Princess Mascara Primer Extra Length \u0026amp; Volume. This light green Mascara Primer is designed to create extra-long, voluminous lashes while its soft elastomer wand ensures a flawless application. Apply before your favorite mascara for lashes that stand out with length and volume.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"essence makeup","offers":[{"title":"mint green \/ vegan, cruelty-free, oil-free, paraben-free","offer_id":40491676467266,"sku":"9381940100","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/files\/4059729381941_essenceLashPRINCESSMASCARAPRIMERextralength_volume_1.png?v=1697637803"},{"product_id":"lash-princess-false-lash-effect-mascara-black-brown","title":"Lash Princess False Lash Effect Mascara Black Brown","description":"Enhance your natural lashes with the iconic essence Lash Princess False Lash Effect Mascara, now available in a Black Brown shade! The conically shaped fiber wand delivers length and dramatic volume, creating a mesmerizing false lash effect to the lashes! 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This mascara is also available in a brown shade for a more natural lash look.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif;\"\u003eAllure Best Lengthening Mascara Winner 2024!\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"essence makeup","offers":[{"title":"Black \/ vegan, cruelty-free, paraben-free, microplastic-free","offer_id":40491786371138,"sku":"9421330001","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1115\/2926\/files\/4059729421333_Image_FrontViewFullOpen.png?v=1700580009"},{"product_id":"lash-without-limits-brown-extreme-lengthening-volume-mascara","title":"Lash Without Limits Brown Extreme Lengthening \u0026 Volume Mascara","description":"\u003cp\u003eGet ready to take your lashes to new heights with essence Lash Without Limits Extreme Lengthening \u0026amp; Volume Mascara Black Brown. 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