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Official Rules

No purchase necessary

Open to all who are legal residents of the 50 U.S. & DC, 13 or older. An eligible minor should have a parent’s or legal guardian’s permission to enter. Employees of Cosnova, Inc. (“Sponsor”), & its parent, subsidiaries, affiliates & advertising & promotion agencies (collectively with Facebook, Inc. and Instagram, LLC, “Released Parties”) & members of their immediate family (spouse, parent, children, siblings & their respective spouses, regardless of where they reside) & persons living in the same household, whether or not related, are not eligible. Void where prohibited. Subject to all applicable federal, state & local laws.

How to enter

Between February 25, 2017 and 11:59 p.m. Eastern Time (“ET”) on February 26, 2017 (“Giveaway Period”), to enter, look for the post about the 'tag-a-friend' sweepstakes on the Essence Makeup profile page on Instagram and follow the directions provided in the post to enter. All entries must be received by 11:59 a.m. ET on the last day of the applicable entry period to be eligible for that drawing. Entries generated by script, macro or other automated means or by any means which subvert the entry process are void. Limit one (1) entry per person per entry period. Multiple entries will be void. Entries become the sole property of Sponsor. If you do not have an Instagram account, establishing an account is free. All Instagram terms apply (as applicable). Your Instagram account (as applicable) must be set to “public” in order for your entry to be eligible. You can return the applicable account to “private” any time after the winners have been announced.

Entry Requirements
  • Entry must be in keeping with Sponsor’s image & not be offensive or inappropriate, as determined by Sponsor in its sole discretion.
  • Entry must not defame or violate or infringe upon the rights of any person or entity.
  • Sponsor reserves the right to disqualify any entry and remove any post that it determines, in its sole discretion, is not in compliance with these Official Rules.
Winner determination

Potential winners will be selected in random drawings on or about the day following the end of the applicable entry period from among all eligible entries received for that entry period. Odds of winning depend on the number of eligible entries received for the applicable drawing. Nonwinning entries from one drawing will not be included in the other drawing.

Winner notification

Potential winners will be notified via a comment on the original post or direct message on Instagram 
(as applicable) & he/she will have 4 hours from notification to respond to Sponsor. Potential winners (and, if eligible minors, their parents or legal guardians) may be required to execute and return an Affidavit of Eligibility and Release of Liability and, unless prohibited, Publicity within the time period specified by Sponsor. The failure to respond to such notification or return all required documents within the required time period or the potential winner’s noncompliance with these Official Rules may result in disqualification, & at Sponsor’s sole discretion, prize may be awarded to an alternate winner for the drawing at issue. If a winner is a minor in his/her state of residence, Sponsor reserves the right to award the prize is his/her parent or legal guardian who must accompany her to the concert and fulfill all requirements imposed on 
winners set forth herein.

essence product

essence cosmetic products. (Approximate Retail Value: $5-$10 per prize. Limit one (1) prize per person.

Grant of rights

By submitting an entry, each entrant (and, if an eligible minor, his/her parent or legal guardian) grants to Sponsor and its licensees, successors and assigns an irrevocable, perpetual, unlimited, royalty-free, fully paid-up license to reproduce, distribute, display, exhibit, exploit, perform, edit, create derivatives of, & otherwise use the entry & all elements of such entry, together with any other material, and the name, user name, city & state of residence, voice, image and/or likeness of entrant (including, but not limited to, applicable profile photo), in any & all media now known or hereafter devised, in any manner, in whole or in part, worldwide, without compensation or notification to, or permission from, entrant or any third party, for any purpose whatsoever, including without limitation, for purposes of advertising or trade.

General conditions

By participating, each entrant (and, if an eligible minor, his/her parent or legal guardian) agrees: (a) to abide by these Official Rules & decisions of Sponsor & judges, which shall be final & binding in all respects relating to this Sweepstakes; and (b) to release, discharge & hold harmless Released Parties from any & all injuries, liability, losses & damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Sweepstakes or the acceptance or use of a prize (including any travel or activity related thereto).  Released Parties are not responsible for (i) lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled entries, comments or messages; (ii) lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications; (iii) failed computer, satellite, telephone or cable transmissions, lines, or technical failure; (iv) jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; (v) other errors or difficulties of any kind, whether human, mechanical, electronic, computer, network, typographical, printing or otherwise, relating to or in connection with the sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the sweepstakes, the processing of entries, the announcement of the prizes or in any sweepstakes-related materials; (vi) any incorrect or inaccurate information, whether caused by users, tampering, hacking, or by any equipment or programming associated with or utilized in the sweepstakes; or (vii) injury or damage to any person's computer related to or resulting from participating in this sweepstakes. Persons who tamper with or abuse any aspect of the sweepstakes or any Sponsor social media page or account, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified & all associated entries will be void. Should any portion of the sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the sweepstakes & if terminated, at its discretion, select winners at random from all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair & appropriate by Sponsor. Information submitted in connection with this sweepstakes will be used in accordance with Sponsor’s Privacy Policy, available at

Winners’s names

The winners’ names will be posted on the Essence Makeup Instagram page following the end of the sweepstakes.


Cosnova, Inc., 55 Fifth Avenue, New York, NY 10003.

This sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram. You understand that you are providing your information to Sponsor & not to Facebook or Instagram.

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