Meet The essence Beauty Collective

Shannon Lewis is a NYC-based content creator passionate about all things beauty. She is known for making skincare and makeup feel approachable and fun. She focuses on creating a safe, welcoming space for anyone with acne-prone or sensitive skin, sharing honest reviews, thoughtful product recommendations, and realistic GRWM videos. Whether she’s testing the latest launches or spotlighting gentle, skin-friendly favorites, Shannon’s goal is to help her community feel confident and seen. Follow her across all platforms at @shaanlew for a mix of tips, relatable moments, and beauty inspiration. 

Liv is a 22-year-old beauty content creator based in New Jersey + NYC. She has a love for all things beauty and shares unfiltered makeup and skincare content on social media. Her content ranges from chatty GRWMs; tutorials; beauty tips and tricks to today’s trends and creative makeup looks. Liv has been creating content for 5+ years and enjoys expressing herself through makeup. Her content is colorful, fun, authentic and inspiring. You can find her @liv.reese on Instagram and TikTok and @livreese on YouTube.  

Hello!! I’m Angel a 23yo makeup content creator bringing fun, vibrant, and creative beauty looks to life on Instagram and TikTok. Whether it’s playful glam, bold transformations, or trending makeup challenges, I love sharing content that entertains and inspires. You can find me online as @anggelzz2, where I’m all about keeping things real, colorful, and always engaging <3   

My name is Aliyah and I’m based in Toronto! I create beauty and lifestyle content, and my #1 rule is I never gatekeep. I love putting the girls on to the best beauty tips, tricks, and finds! ✨ You can find me on TikTok & Instagram @aliyahjuliana_ 

  Paloma is a 24-year-old Afro-Latina who’s all about beauty and everything that comes with it! She creates makeup and hair content that’s both fun and educational, helping her followers feel confident in their own skin. She also shares the more unfiltered side of things—realistic GRWMs and honest makeup & hair reviews, both the good and the bad! On YouTube, she gives an even deeper look into her life, showing both the aesthetic and the not-so-aesthetic. No matter the platform, she keeps things engaging, authentic, and always entertaining. Catch her on TikTok, Instagram, and YouTube at @palomahendersonn!

Bethany is a 21 year old content creator hailing from the Dairy State. Her goal is to inspire viewers to embrace their unique natural features, hence her social handle @thegirlwithmonolids. Bethany has loved capturing memories on camera since she was a little girl, and she feels incredibly honored to do so now as a career. Follow @thegirlwithmonolids on TikTok or @bethany.wer to get makeup advice, keep up with her college journey, and everything in between!     

Lexi Rosenstein is a full-time beauty content creator and is known for her genuine beauty content- primarily on TikTok. Over the years, she has built a community that loves honest reviews, practical glam tips, and finding products that make beauty feel exciting yet easy. A product development and ingredient snob- she loves to educate and help viewers make informed buying decisions- finding their next favorite product and the perfect addition to their beauty routine. I’m so excited to bring that same energy to the Essence Beauty Collective and share why affordable, fun makeup deserves just as much hype as the luxury shelf.