Lash Goals Unlocked: The Ultimate Guide to essence Lash Princess

Just like you switch up your outfit or spritz a different scent depending on your mood, your mascara should be just as intentional. That’s where a good lash wardrobe comes in. Think of it as your personal lineup of mascaras, each serving a different vibe. Feeling bold? Go for a colored formula. Want flirty, lifted lashes? A curling mascara will get it done. If you’re still using one tube for everything, it’s time to level up. Thankfully, the iconic Lash Princess lineup is here to help (and best of all, budget-friendly). Once you start curating your lash look, you’ll wonder why you didn’t do it sooner.  

Start with Lash Primer

Think of the incredible results you get with face primer and apply that thinking to your mascara. Not only does it create the ideal base for your mascara, but it also enhances its performance. Simply apply the lash primer to your lashes, let it dry and then apply your mascara over top for a major lengthening and volume upgrade.

For That True Falsie Effect…Try This  

The hype is most definitely real over this viral false lash effect mascara. The Lash Princess and GOAT budget-friendly mascara does it all–length, curl and dramatic volume in just a few swipes. Think of it as the beauty version of a classic trench–it elevates your look and works for every occasion.  

For Curled and Voluminous Lashes…Try This 

Curled, voluminous lashes give your eyes an instant lift and a more wide-eyed look. This makes it an ideal counterpart to your 9-5. This formula’s peanut-shaped fiber brush gives hard-to-reach lashes extra texture and volume while the formula’s blend of oils–jojoba, sunflower and almond oil–adds moisture.  

For Volume or Sculpted Volume…Try These 

Straight or sparse lash girlies know that volume is everything for their lashes. It’s also the first thing to turn to when you really want that big lash energy. Perfect for a night out or power meeting, these volume-boosting mascaras. This Lash Princess Volume Mascara has a cobra-shaped brush for major lash-thickening power. The brush on this Lash Princess Sculpted Volume Mascara is curved for perfectly fanned out lashes that are sculpted and separated.  

For The Best Waterproof Effect…Try This 

Consider waterproof mascara your ride or die formula. It’s trustworthy, resilient and supportive to emotional outbursts! With waterproof mascara, you can apply it and forget it until you have to remove it, that is. This formula does not budge, smudge or flake, so to remove it properly, reach for this waterproof eye makeup remover. 

For the Best Tinted Mascara Colors…Try These 

Colored mascara is trending for fall and offers up flattering effect that’s natural and soft. On days when you want to be more low-key for a no-makeup makeup look, colored mascara is a great alternative to black. Try this Lash Princess Black Brown Mascara in place of black for a soft focus lash effect. Want to have a little more fun? Go with this burgundy formula for a subtle yet fresh tinted lash look. You can even apply it to just your lash tips for a hot take.