Meet The essence Beauty Collective
The essence Beauty Collective are a group of passionate beauty enthusiasts who embrace the essence brand values and have ambitions of their own! Check out their Instagram pages to learn more about what these girls are all about and keep an eye out for them across all essence platforms!
Lexi
Lexi is a makeup artist and beauty creator based outside Toronto who loves sharing affordable makeup finds, tutorials, and honest product recommendations. When she’s not creating content, she works a corporate job by day! Her goal is to make beauty feel fun, approachable, and accessible, whether she’s trying the latest launches or reaching for her everyday favorites.
Ilekkiya
Ilekkiya Suppiah is a Toronto-based beauty, fashion, and lifestyle creator and mom. As a South Asian creator, she is committed to representation in the beauty space and focuses on showcasing the beauty in melanin-rich skin through content that blends everyday relatability with beauty, fashion, self-expression, and cultural storytelling. Her content includes makeup looks, skin, hair and self care routines, fashion inspiration, and lifestyle vlogs, reflecting real, relatable moments from everyday life.
Jamal
Jamal Kendoll is a beauty creator who blends education, honesty, and personality to create scroll-stopping content. Known for clear breakdowns of makeup techniques and real-time product testing, Jamal specializes in helping viewers understand what truly works—particularly when it comes to complexion products and application.
His content prioritizes clarity, trust, and relatability, making him a strong partner for brands looking to connect authentically with today’s beauty consumer.
Michelle
Michelle is a Latina beauty creator known for her flawless glam, no-BS product reviews, and signature soft aesthetic. From GRWMs and tutorials to hauls and day-in-the-life vlogs, Michelle blends artistry and authenticity in a way that feels both elevated and approachable. Her audience turns to her for unfiltered takes, longwear tests, and everyday looks that hit. Whether she’s breaking down her routine or chatting about what’s worth the splurge, Michelle shows up with humor, honesty, and the kind of realness that makes her content resonate.
Bolade
Hi, I’m Bolade Abe. I’m Nigeria based in Atlanta, Georgia. I’ve always been passionate about beauty because, for me, it’s more than makeup or hair, it’s a form of self-expression and confidence. Over the years, I’ve learned that confidence comes from within, and beauty is simply an extension of that. Through life’s ups and downs, I’ve continued to show up as myself, trusting the process and believing that every challenge has a purpose.
Outside of beauty, I’m also pursuing my education and working toward my long-term goals. Balancing school, content creation, and everyday life has taught me discipline, perseverance, and the importance of staying true to who I am.
I hope to inspire others to dream big, stay confident, and keep going even when the journey isn’t always easy. My story is still being written, and I’m excited for everything that’s ahead.
Anina
Anina is an Asian beauty creator helping aspiring makeup wearers break out of their comfort zones. By blending beauty education, comedy, and chaotic GRWMs, she empowers her audience to experiment with bold makeup while embracing their unique features. As someone who proudly celebrates her tan skin, Annie is passionate about challenging narrow Asian beauty standards and showing that beauty comes in every shade.
Kris
Kris is a 27-year-old beauty content creator and influencer based in Calgary, Canada. With a background in professional modeling, she has a refined eye for fashion and aesthetics. Today, she focuses on producing high-quality, elevated visual content with a professional touch. Her work is a blend of artistic storytelling and authentic beauty expertise. You can find her on Instagram at @kris.gre and TikTok at @kris.gres