Meet The essence Beauty Collective

 We’re forecasting a new must-have shade and it might surprise you! Taupe is having its main‑character moment in both beauty and fashion and getting a well-deserved rebrand from a boring background shade to a quiet luxury staple. We get it. Its cool-meets-warm vibe strikes just the right balance for everyday wear and every skin tone. Consider taupe as an understated power beauty move–subtle enough for daytime, yet bold enough to anchor a glam look, too. For 2026, we’re moving on from basic beige and embracing elevated neutrals that feel modern, versatile, and chic. Enter this Taupe It Up! eyeshadow palette. It brings dimensions without being overpowering, making it the ultimate swipe‑and‑go option for everyday looks. With layering,  the deeper taupe with silvery shimmers create instant smoky drama.   Palette Meets Perfection   What makes an eyeshadow palette a good one? Wearable colors and a mix of textures. This compact features six highly pigmented neutral shades, from taupe to silver to gunmetal, that you can use in so many different ways. Whether you go matte, shimmery or both, the glam options are endless!   The Art of Application   Did you know there’s a right way to use eyeshadow palettes? Consider this your users manual.   The lighter shades are designed for highlight areas like the inner and outer eye corners and along the brow bone for brightness.   The mid tones are great for crease definition. Whether your preference is to apply these after your lighter base shades or after, these can also be used for all-over color as a statement shadow look.   Save the deep tones for depth. These are perfect for achieving smoky eye looks or using them with this slanted eyeliner brush along the lash line for a soft eyeliner effect.   Lastly, the shimmery shades can be used as toppers for added dimension to any eye look.  Three Trending Looks To Try With the TAUPE It Up! Eyeshadow Palette       1. Soft & Sculpted   -Use the lightest matte taupe across the lid for a clean base.   -Blend a mid‑tone taupe into the crease for subtle definition.   -Finish with a touch of shimmer on the inner corner for understated radiance.   Pair this look with brushed‑up brows and a nude lip for that “effortless but elevated” look. 2. Smoky Taupe Glam   -Sweep the deeper taupe or brown shade across the lid and lower lash line.   -Layer the shimmer taupe in the center of the lid for dimension.   -Add the darkest shade to the outer corners for a sultry, smoky effect.   Complete with winged liner and a glossy lip for modern drama. 3. Monochrome Metallic Moment   -Apply shimmer taupe all over the lid for a foil‑like wash.   -Blend a matte taupe softly into the crease to ground the look.   -Highlight the brow bone and inner corner with the lightest shimmer shade.   Wear it with dewy skin and a taupe‑toned lip gloss for a true monochrome statement.  

Shannon Lewis is a NYC-based content creator passionate about all things beauty. She is known for making skincare and makeup feel approachable and fun. She focuses on creating a safe, welcoming space for anyone with acne-prone or sensitive skin, sharing honest reviews, thoughtful product recommendations, and realistic GRWM videos. Whether she’s testing the latest launches or spotlighting gentle, skin-friendly favorites, Shannon’s goal is to help her community feel confident and seen. Follow her across all platforms at @shaanlew for a mix of tips, relatable moments, and beauty inspiration. 

Liv is a 22-year-old beauty content creator based in New Jersey + NYC. She has a love for all things beauty and shares unfiltered makeup and skincare content on social media. Her content ranges from chatty GRWMs; tutorials; beauty tips and tricks to today’s trends and creative makeup looks. Liv has been creating content for 5+ years and enjoys expressing herself through makeup. Her content is colorful, fun, authentic and inspiring. You can find her @liv.reese on Instagram and TikTok and @livreese on YouTube.  

Hello!! I’m Angel a 23yo makeup content creator bringing fun, vibrant, and creative beauty looks to life on Instagram and TikTok. Whether it’s playful glam, bold transformations, or trending makeup challenges, I love sharing content that entertains and inspires. You can find me online as @anggelzz2, where I’m all about keeping things real, colorful, and always engaging <3   

My name is Aliyah and I’m based in Toronto! I create beauty and lifestyle content, and my #1 rule is I never gatekeep. I love putting the girls on to the best beauty tips, tricks, and finds! ✨ You can find me on TikTok & Instagram @aliyahjuliana_ 

  Paloma is a 24-year-old Afro-Latina who’s all about beauty and everything that comes with it! She creates makeup and hair content that’s both fun and educational, helping her followers feel confident in their own skin. She also shares the more unfiltered side of things—realistic GRWMs and honest makeup & hair reviews, both the good and the bad! On YouTube, she gives an even deeper look into her life, showing both the aesthetic and the not-so-aesthetic. No matter the platform, she keeps things engaging, authentic, and always entertaining. Catch her on TikTok, Instagram, and YouTube at @palomahendersonn!

Bethany is a 21 year old content creator hailing from the Dairy State. Her goal is to inspire viewers to embrace their unique natural features, hence her social handle @thegirlwithmonolids. Bethany has loved capturing memories on camera since she was a little girl, and she feels incredibly honored to do so now as a career. Follow @thegirlwithmonolids on TikTok or @bethany.wer to get makeup advice, keep up with her college journey, and everything in between!     

Lexi Rosenstein is a full-time beauty content creator and is known for her genuine beauty content- primarily on TikTok. Over the years, she has built a community that loves honest reviews, practical glam tips, and finding products that make beauty feel exciting yet easy. A product development and ingredient snob- she loves to educate and help viewers make informed buying decisions- finding their next favorite product and the perfect addition to their beauty routine. I’m so excited to bring that same energy to the Essence Beauty Collective and share why affordable, fun makeup deserves just as much hype as the luxury shelf.