The Ultimate Guide to Perfecting Your Brows

Us girlies love a brow moment and this season’s eyebrow makeup trends are seriously good (and so versatile and diverse!). That means finding the perfect brow fit and the products to help you get it has never been easier. From that coveted natural effect to thick, bold brows and everything in between, we’ve rounded up the top looks and eyebrow tuturiols for 2025. This is your chance to move out of your brow comfort zone and test drive a new brow trend (or two!). After all, killer brows are a serious confidence booster and a way to stand out in your overall beauty look.

Fluffy + Natural

We get it, fluffy and natural brows have been lusted after for a while now and aren’t exactly groundbreaking. Hear us out on why they deserve a spot on our trends-to-try radar. This season’s fluffy and natural vibe is personal and can be embraced on any brow type. Think of this classic look like a red lipstick. It will never go out of style, period. 

Get the look with a precise tip-angled brow pencil and this transparent brow-fixing gel. For a natural effect, avoid outlining your whole brow shape and instead, use the brow pencil to create natural, fine hair-like strokes, concentrating on any sparse areas. Be sure to use the brush end of the pencil to blend the product in well so it’s undetectable. Finish with a few light coats of the transparent brow-fixing gel to create that fluffy brow effect that will lock your look in place. Both of these brow must-haves are waterproof so you don’t have to worry about them fading fast.

Lifted + Laminated

Let’s face it, who couldn’t use a little lift in the eye department, especially after a late night out? This is where lifted and laminated brows (also known as Fox Eye brows) come in. This look draws the eyes/attention up and out, enhancing the face-framing benefits of your brows. The lifted shape you’re going for is lengthened arches and more openness where your brows naturally end.

Get the look with this transparent lifting gel set. Its gel-like texture gives brows an instant lifted effect and maximum hold. Pair it with a brightening under-eye stick that you can also use as a highlighter for underneath the brow area. You’re whole eye area will look wide awake and instantly refreshed.

Skinny + Micro-sculpted 

Just like skinny jeans, thin brows are back. Celebs like Bella Hadid have perfected the less-is-more eyebrow look that’s been upgraded from the infamous 90s barely-there vibe. If your brows are naturally on the thin side, this trend is for you. If your brows are naturally thick, maybe skip this one. This year’s brow trends really are about embracing your natural eyebrows and making them look that much better with the help of some product.

Get the look with this brow shaping tool and waterproof brow pencil to fill in any sparse areas.. Use the shaping tool to remove stray hairs outside of your natural brow shape and to refine any areas like the tops of your arches until your brows are beautifully defined.

Full + Feathery

This season’s answer to a bold, statement brow is a full shape and feathery texture. We love its versatility and boss-babe attitude. What makes this more modern than the full-on power brow from seasons past is its less defined shape. There’s no need to go for a perfect solid and intense brow. Instead, this look has softer edges and blurred lines. 

Get the look with a smooth brow pencil and a tinted fixing brow mascara. Use the smooth pencil to help define brows where they need it and use the comb end to blend it in well. Finish off the look using the fixing brow mascara to add dimension to your brows and that coveted feathery effect.