Tubing Mascara 101: Why essence’s New Formula Has Everyone Talking

Picture this–it’s 3 p.m. and you glance in the mirror. What do you notice first about your makeup? If it’s mascara that looks a little smudged, raccoon-like, and let’s face it, not your best vibe, it’s time to try this new tubing mascara. It’s the perfect thing for people who feel betrayed by their lashes after a few hours because it doesn’t wear like a traditional formula. Instead, tubing mascaras are known for their ultra-long wear and resistance to flaking or smudging. So, where has tubing mascara been all your life? Well, the tech has been around since the 90s, but thanks to innovation and, well, social media, it’s back, baby. Allow us to introduce you to the essence tubing mascara moment.  

What Exactly is Tubing Mascara? 

Tubing mascara hits different than traditional formulas but still gives your lashes incredible, long-lasting results. Unlike standard mascara that delivers pigment straight onto the lashes, a tubing formula creates tiny tube-like sleeves around each lash that grip onto lashes and provide extra durability. The result is zero-smudging, flaking and easy removal with warm water.  

Who Tubing Mascara is For 

Sensitive-eyed girlies take note! With tubing mascara, rubbing your lashes won’t give you that dreaded instant raccoon vibe. Ditto for the flaking that can be irritating with some traditional mascara formulas. Tubing mascara is also perfect for those with oily skin or eyes that tear easily because of its durable polymer superpower. Essentially, it’s the unbothered version of all mascaras. This waterproof tubing mascara takes long wear to the next level because it will last through a cryfest, sweat session or swim!  

 How to Apply Tubing Mascara 

The first rule of applying tubing mascara? Don’t overdo it. You’ll want to apply it slowly, from root to tip, as it tends to set more quickly than a traditional tube. Aim for one or two coats because anything beyond that could result in spidery lashes. Remember, tubing mascara is designed to deliver clean definition with minimal effort, so let the formula do its thing. 

Removing your Tubing Mascara 

Unlike the multistep process you rely on for removing all traces of your regular mascara, tubing mascara is more type B when it comes to removing it. All you need is warm water and gentle pressure to get it done. Wet your lashes and gently swipe your finger downward on them until the tubes come off. Check it out live in action here. Avoid using oil-based removers with tubing mascara, which breaks down the tubes prematurely and will just make a mess.  

What to Look for  

Tubing mascara delivers all the lash perks you love–volume, length, and lift–just like your go-to formulas. The key is picking the one that aligns with your lash goals, whether you're looking for drama or definition, or both. This new tubing mascara delivers dramatic definition that won’t smudge or flake. Its elastomer brush grabs every lash for a wide-awake effect.