Bow Down To Our Newest Mascara

A new queen has entered the mascara chat and we’re spilling the tea on everyone’s new lash obsession. But first, we can’t talk about a new queen without giving it up for the OG viral Lash Princess that changed the game for affordable mascara. Inspired by the GOAT is a new addition to the royal family. She’s giving drama, boldness and big lash energy: meet Call Me Queen. The mother of all volumizing and lengthening mascaras is here and we’re unpacking its #lashgoals benefits below.  

THE BRUSH 

An elastomer mascara brush hits lashes differently, literally, by bending and flexing with each application. Why it matters: not only can this brush grab even the shortest of lashes, but it also makes for a super user-friendly application. The brush is also the perfect mid-size–not too big or too small, meaning it deposits just the right amount of mascara to lashes in just a couple of swipes. Use the tip to navigate small areas like the inner and outer eye corners and it’s even bottom-lash friendly. Consider this the Goldilocks-approved wand of mascara brushes!  

THE FORMULA 

Let’s face it, not all volumizing and lengthening mascara formulas are created equally and sometimes finding the right fit comes down to preference. Some textures are slick and thin while others are thicker and tackier. The beauty of this formula is that it’s ultra-buildable and won’t clump. That means you can look forward to false-lash-worthy results and stunning separation (no lash comb needed here). It also won’t flake out on you after a few coats. Another key formula consideration to pay attention to in a new mascara is its claims. This affordable new mascara is vegan, cruelty-free and free from parabens and fragrance making it so worth its $5 price tag.  

THE APPLICATION 

Mascara application is personal but there are a few tips to consider to get it right every single time. First, you want to make sure your lashes are clean with no buildup from the night before. If there is, adding new mascara overtop will just result in clumps. With clean lashes, apply this mascara from root to tip to grab every lash. Check out this how-to video to see the ideal application in action. If you’re a double-lash girlie, meaning you wear mascara on your top and bottom lashes, you’re in luck. See the results on both sets of lashes here. Since this new mascara is meant to be applied in layers for peak volume, you won’t have to worry about your lashes sticking together with just a few swipes. It gives precise and clean results every time.  

TIP: Remove your mascara the right way by using an eye makeup remover and cotton pad to remove eye makeup before cleansing. That way you’ll have no smudging come morning.